“Powering progress” Shell Campaign
ROLE: Social Producer / Post Producer Josef Newgarden Interview :30
As the lead social producer for the "Powering Progress" campaign with Shell US, my role was dynamic and multifaceted. I had the responsibility of leading a dedicated team on set, ensuring a seamless production process from start to finish. This included personally conducting interviews with talent to capture compelling stories that resonated with the campaign's message.
Together, we crafted and polished over 40 unique assets, each tailored to engage and inspire our audience across multiple social platforms. These assets played a pivotal role in amplifying the campaign's reach and impact, complementing the three linear spots that were also part of the project.
Dash Stadium :15
Penske EV Vans :15IndyCar Youtube Bumper :06
Caitlyn Brown Interview :30Client: Shell Global
Agency: Wunderman Thompson
Production: Pulse Films
Post Production: White House Post
editor: Lizzy Graham